Welcome back to our latest Gin News Roundup! This week we’ve got news of the latest bumper figures for on-trade gin consumption, plus an update on the new trend for low-to-no-abv gin substitutes with launches from Portobello Gin, Spirit of Bermondsey and Hayman’s…
- Gin Sales Soaring
Amazing new figures have been released demonstrating the extraordinary popularity of gin in the UK. In the year to May 2019, on-trade sales of gin increased by 56% to £1.4 billion, with the number of people saying they drink gin in restaurants and pubs up to 8.9 million, an increase of 2.2 million from 2018.
As might be expected, much of this growth can be attributed to the runaway success of one particular category: On-trade sales of pink & flavoured gin have jumped eightfold to £392 million, with the number of people admitting to drinking it in public more than doubling from 2.2m to 5.9 million. Bottoms Up!
- Gin Trends Focus: Low-Strength Gin Alternatives On The March
While pink and flavoured gin shows no sign of slowing down, the next new trend is coming up on the horizon. This month has seen a slew of big names entering the low-to-no-abv sector: a new category of drinks that is really gaining momentum. Of course, as they’re all below 37.5% they cannot legally be called gins, though they share the same ingredients.
Enthusiastic innovators Portobello Gin are in the vanguard, as might be expected, with their low-abv ginalike, Temperance. Temperance is a 4.2% spirit that uses the same nine botanicals as Portobello Gin’s standard and navy strength gin recipes, with additional production processes and ingredients to ensure a gin-like viscosity of texture.
Staying in London, Spirit of Bermondsey have had a similar idea, but their effort, Trinity25, is rather higher strength at 25% – essentially a watered-down gin (presumably with more botanicals added to retain flavour).
Over in Balham, meanwhile, Hayman’s Gin are taking an ingeniously different approach. Hayman’s Small Gin is a 20cl bottle of full strength gin, but their idea is for people to use less gin in their tonic. To that end, Small Gin is so stuffed with botanicals that apparently just a teaspoon (5ml) of the gin will be enough to make a normal-tasting G&T. This theoretically enables you to reduce alcohol consumption by up to 80% – a brilliant idea, but £26 for a 20cl bottle could be a tough sell…
Lastly and leastly, pricey health shop Holland & Barrett have announced that they have done the inevitable reductio ad absurdum on this trend, by selling (almost) completely alcohol-free drinks [isn’t that just flavoured water? – Ed] with the same flavours as your favourite booze-containing beverages. The Danish company ISH is supplying H&B with their RumISH and GinISH ‘alcohol-free spirits’ [Again, surely that’s a contradiction in terms – Ed.] which retail at £19.99 for a 50cl bottle. Good luck to them.
- And Finally… Pea Gin Goes Green
The latest proposed solution to the very real issue of the spirits industry’s carbon footprint has been revealed: Pea Gin! A research team has presented findings showing that producing base spirits for gin and vodka from peas rather than wheat or other grains could drastically reduce environmental harm. Huzzah!
That’s it for now – more Gin News in a fortnight!