It’s a hectic world out there, with gin news going on all over the place. But fear not – it’s time for another of our marvellous Gin News Roundups!
- Tanqueray Blind Tasting Initiative
Tanqueray have launched a new campaign encouraging people to ‘forget the gimmicks’ and focus on flavour. The new, definitely-not-gimmicky-at-all ads feature glamorous models in blindfolds to emphasise the point.
- Boutique-y Gin Co. Launch New Perfumery-Inspired Gin Range
Perhaps the perfect counterpoint to that Tanqueray no-gimmicks idea has arrived in the form of top japesters Boutique-y Gin Company’s new offerings, which aim to recreate the familiar nostalgic smells and sensations of being at a funfair, smelling the earth after heavy rainfall, walking in the woods and, er, unwrapping a mummy [subs, please check]. Featuring botanicals as bog-standard as nutmeg and cardamom alongside less familiar ingredients including beetroot, peated malt, Icelandic moss and myrrh, the new range has been produced in collaboration with perfumier Odette Toilette (see what they did there) and will be exclusive to Harvey Nichols before being made more widely available via Maverick Drinks from December.
- World’s Most Expensive Gin Launched
Harvey Nicks are really getting busy with the gin – the luxury purveyors of posh have also made headlines this week with the unveiling of the world’s priciest gin. Morus LXIV is retailing in the firm’s Knightsbridge store in ceramic jars priced at £200 for 30ml or £4000 a bottle, but you get a porcelain cup in a nice leather holder too.
The supposed justification for this nonsense is that the 64% spirit apparently uses as one of its botanicals the leaves from an ‘ancient’ mulberry tree. Official tasting notes reveal that the palate has ‘woodiness’ and ‘perhaps spices’, it says here.
- Edinburgh Gin to Build New Distillery
Edinburgh Gin have announced plans for a new distillery in the centre of the city. Owners Ian MacLeod Distillers are looking to increase production capacity by 200% at the site on East Market Street, and hope to welcome more than 100,000 visitors each year to the accompanying visitor centre.
- Marco Pierre White Backs Ian Beale’s Gin
In this week’s most bizarro news item, bad boy restaurateur Marco Pierre White has endorsed a new gin from none other than, er, EastEnders actor Adam Woodyatt, who is apparently still appearing on television screens as the cursed chip shop entrepreneur and perennial cuckold Ian Beale. The partnership will see Woodyatt’s Neat Gin served in White’s restaurants including Bardolino, Wheeler’s of St. James, Marco Pierre White Steakhouse & Grill and Marco’s New York Italian among others. Not bad for a boy from the Square…
- Cathedral Launches Gin
In the latest heart-warming example of the Lord’s messengers embracing the demon drink, Blackburn Cathedral has launched a gin. Named, slightly unimaginatively, ‘Cathedra’, the gin is produced by the local Brindle Distillery and Church Times has revealed that five other cathedrals have placed orders for the Christmas season “to cash in on the current enthusiasm for the drink”. Insert your own Holy Spirit gag here.
That’s all the gin news for this week folks – have a splendid weekend!