Welcome to our latest Gin News Roundup, featuring Hendrick’s, British Airways and much more! We’ve been scouring the web for the best Gin stories, so pour yourself a large one and settle in for the lowdown!
- Twenty Years Of Hendrick’s
Hendrick’s Gin has been around since 1999, seriously?! Looking back, it’s almost impossible to overestimate the colossal hoof up the posterior that William Grant’s new gin brand applied to a moribund spirits category two decades ago. Hendrick’s played a massive part in kick-starting the craft spirits revolution, but sadly can’t be exonerated entirely for the Rise of the Hipster that followed. Every silver lining has its cloud, eh?
Here at TGL, though, we prefer to celebrate Hendrick’s two decades of innovation and ‘unusualness’, so check out this fascinating Spirits Business interview with Hendrick’s creator and Master Distiller, Lesley Gracie.
- Diageo Opens New Distillery, Launches Premium Gin
Super-premium gin is the thing these days, and Diageo have proved their eagerness to grab a slice of the pie by splurging what actually sounds like a relatively modest £360k on a new distillery in Piedmont, Northern Italy to produce their fancy new Villa Ascenti gin. Villa Ascenti’s ingredients include locally sourced Moscato grapes, fresh mint and thyme and Tuscan juniper, the latter being added to the spirit before its third and final distillation in a refurbished Frilli copper pot still.
- Bulldog Goes Supersonic
Bulldog Gin are sponsoring a stage at the Field Day music festival and will be serving various cocktails at the event in Enfield next weekend. There’ll also be a Bulldog Gin Yard chillout space where festival-goers can swig on the brand’s Supersonic Gin and Tonics, it says here – hopefully that’s not a hint that Oasis will be playing. There’ll also be special stuff happening for World Gin Day on 8th June which falls during the festival.
- Boutique-y Bonus
Atom Brands’ range of That Boutique-y Gin Company flavoured gins (which include Cherry, Pineapple, Yuzu and Chocolate Orange versions) have made a laudable decision to upscale their bottles from 500ml to 700ml – without increasing the price! Concurrently, the strength of all the gins in the range has now been standardised to 46%, meaning fans will be getting 40% more bang for their flavoured gin buck.
Atom MD Ben Ellefson explained that the brand had experienced ‘explosive’ growth and had gained ‘huge efficiencies of scale’ which they were passing on to their customers. Bravo!
- New McQueen Gin Distillery For Trossachs
More explosive growth success stories – this time in Scotland – as no less a personage than First Minister Nicola Sturgeon turned out to launch McQueen Gin’s new distillery in Stirlingshire. McQueen’s new £750k facility comes off the back of over 300% year-on-year growth since 2017, thanks in large part to their partnership with Aldi, who stock the company’s pink gin in their Scottish stores. Trebles all round, aye!
- And Finally…
Did you know that airplane food tastes bad because of the flight conditions? Now British Airways & Pickering’s Gin have solved this ‘taste blindness’ conundrum… with a gin specifically designed to taste better in the sky! The new tipple will be available inflight soon… we can’t wait to try it.
That’s yer lot! Happy Bank Holiday, everyone – we’ll be back with more gin news soon…